NICKY MINSKI
NICKY MINSKI
Hi! I’m a creative director and copywriter scribing and thriving in The Magic City.
Let’s make magic together.
Work Flow
Razorfish / Publicis Groupe
ASSOCIATE CREATIVE DIRECTOR: RIGHT NOW
Senior Copywriter: 2020 - 2022
Copywriter: 2018 – 2020
Junior Copywriter: 2015-2018
Call me a creative contortionist, because I’ve flexed my skills every which way across all channels, platforms, and tiers.
360 campaigns
Branding & brand guidelines
Digital ecosystems (site, CRM, social, OLA)
OOH & in-person activations
Still working on touching my toes
Bright Red / TBWA
Junior Content Coordinator: 2014-2015
Ah, my first foray into agency life. The casual dress, the popcorn machine, the razor scooters whizzing down the halls — it was the corporate world for cool kids and I had been invited to sit at their lunch table.
Community management for Wonder Bread
Copywriting for Pilot Pen
Strategist and content creator for Club Med
Author’s Note
How fortunate am I to work as a creative? Sure, my formal career has been in advertising for over a decade, but my creative tenure spans my entire life.
I was the kid who relished an essay assignment, doodled in margins, opted for art class over P.E. I was the teen who would stay up late devouring books, drawing new worlds, digging through decades of music. It’s never been about working through one medium, but rather trying them all and finding myself within them.
Writing remains my bread and butter (an unparalleled pairing). But when I’m not at my ad day job, I’m inventing through ceramics, film photography, crochet, embroidery, cooking and baking. Fancy a slice?
