Alfa Romeo
For four years, I embodied the Italian mindset across:
social media, rebranding and voice development, 360 campaigns, paid social, influencer and brand partnerships, photoshoots, and in-person activations.
2019-2022
From thematic monthly social calendars…
…to strategic series…
The Dream Drives is an aspirational travelogue where we travel to and through bucket list driving destinations we think Alfisti should visit.
…holiday one-offs…
…original long-form video…
Here we profiled professional stunt driver Stina Hubinet for International Women’s Day.
…commercial campaigns…
Revel in Speed is a 360 campaign that relaunched this legacy brand as a sleek and powerful competitor to watch out for.
…#AlfaTok…
TikTok presented a unique dilemma for our brand: create engaging content on an audio-forward app without using any of the trending audio. The solution? Get creative, which just so happens to be in my job title.
…PR stunts…
We took Alfa Romeo’s toughest competitor BMW head-on by crashing the nation’s largest BMW fan meet-up, Bimmerfest.
…event coverage…
…COVID response…
Coming up with a hopeful message through the lens of an auto brand to be shared around the world wasn’t easy, but it was fulfilling. #MorePowerfulinPark told fans to stay safe and stay home. #RaceOn told fans to stay strong.
… and influencer collabs.
#RacetrackToRunway is a social series that highlights Alfa Romeo’s alluring Italian designs. In this iteration, we partnered with three fashion influences to bring to life three new, exclusive paint shades.
This is our happy pace.
The keys to success just so happen to unlock this car.
More chiseled than your local lifeguard.
Little red riding with 505 horsepower under the hood.
Did someone order a speed-lover’s supreme, extra horsepower?
A rearview mirror’s worst nightmare.
Rev the engine and it’ll return the favor.
We heard the gas pedal called you slow. You better go punch it.
Don’t let your heart do all the racing.
We recommend starting each day with a breakfast high in carbon fiber.
Best in showing off.