Jeep Global
As a creative lead behind the wheel of the Jeep Global team, the adventure-driven brand lives up to its legacy.
Every day provides a new mountain to climb, testing my capability to develop universal content and campaigns that resonate with fans worldwide, inclusive of language barriers, cultural nuances, and regional restrictions, while working across multiple teams, clients, agencies, and countries.
2023 - Present
From buzzy 360 campaigns…
Twelve 4 Twelve is a first-of-its-kind year-long campaign, releasing twelve limited edition Wranglers over twelve months. Each month, my team develops a creative thematic for the “drops” that is utilized across social, web, CRM, and OLA through teasers, drop videos, and stills.
The Jeep community is built on grassroots traditions, shared rituals, and group events. We turned these real-life experiences into social moments and holidays that excite longtime fans and intrigue newcomers.
…to uniquely Jeep holidays…
Tops Off Day, May 17
Seven Slot Grille Day, July 7
4x4mas, December 25
What started out as a playful post for Opening Day turned into a physical set of collectible cards that we gave out as gifts for diehard fans.
…real-time trending moments…
Baseball-style trading cards for MLB Opening Day
Copy and pasting is for verification codes and sharing links to cute animal videos, not commercials. We turned this Super Bowl spot into platform-native iterations that expand the concept beyond a 2-minute edit.
…platform-specific campaign extensions…
The Commercial
The Social Extension
…creating cohesion across global markets…
A lot of my best work happens behind the scenes, creating internal brand and vehicle guidelines. These materials are shared out to regional partners around the world to help maintain a consistent look and feel across all Jeep creative.
…to region-specific campaigns.
The Jeep Meridian campaign, released exclusively in India, shows how these historically juxtaposing features, the wild and the poised, find harmony in this luxury SUV.